The B2B space accommodates only a slim margin for error. The number of clients is small, and customer retention is vital to the success of a B2B enterprise. Therefore, companies should do their best to not only acquire but also retain their customers. This is particularly true for firms in industries like logistics, software, corporate banking and so on that face extreme competition.
If you think loyalty programmes are just for big brands, think again. Even small to medium businesses can hook customers and keep them engaged through loyalty schemes… if it’s done right.
Did you know that 70% of your profits come from only 20% of your customers? That’s because this 20% are returning, loyal customers. Building that level of trust with one-time customers so that they keep coming back is key.
This straightforward guide explains the value of building customer loyalty for your business, no matter your size or stage of growth.
The value of customer loyalty programs can result in great outcomes for a business. But how? Time to dive into everything customer loyalty based. Here is a simple guide for beginners or small and medium enterprises who are new to the world of customer loyalty.