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How Upex Electrical Increased Customer Loyalty with a Business Rewards Programme
Upex Electrical needed to keep their customers coming back for more, in the face of heavy competition and the increasing costs of generating new business. Price discounting is common in the industry, but Upex were keen to avoid taking part in a “race to the bottom”. Prosper² Rewards provided just what they were looking for, increasing customer loyalty over the long term and cementing the personal relationships that are so important in the industry.
Circuit Board Manufacturer
A circuit board manufacturer produces circuit boards in the UK with 294 active and 300 archived clients.
The directors of the company know their existing clients are not putting all of their business through them and aim to achieve a greater share of their spend.